Ras Al Khaimah Tourism Development Authority (RAKTDA) is anticipating stronger European visitor demand following a 10-day road show across nine key UK and continental Europe cities.
Some of the cities on the agenda included London and Prague. British travellers accounted for a 35 percent increase in visitation in Q1 while there’s an increase of 111% in Czech tourists to the emirate year-on-year.
Ras Al Khaimah is making substantial headway in raising its intake of International visitors receiving 11.6 per cent more during Q1 of this year compared to the same period in 2016. The growth pattern has established the northernmost emirate of the UAE as the region’s fastest growing tourism destination for international travellers.
“International markets are crucial to our goal of achieving one million visitors by the end of 2018,” said Mattar. “Our recent entry into the adventure and sports tourism segments will play a niche, yet important role in spurring demand. Already this strategy is paying dividends with the average length of hotel stay in Ras Al Khaimah increasing by almost 10% in Q1 to 3.9 days.
“Quite simply, we have more to shout about. Our successful launch of the region’s first commercial Via Ferrata has been widely welcomed as has our intent to invest in further development of product for active adventurers,” added Mattar.
RAKTDA is readying to open the world’s longest zip line in the rugged Hajar Mountain range which backdrops the destination, an observation deck and luxury mountain camp, as well as the launch of official cycling and hiking routes across the emirate, with a focus on Jebel Jais, the UAE’s highest peak.