The NPI team comprises 40 talented people in four key departments: design, editorial, sales and marketing, and administration.
Established in 1997, the company has grown holistically to maintain its core values of delivering quality with transparency, always aiming to deliver beyond the expectations of our customers, whether it is for marketing and brand placement or development of a bespoke published communications solution.
NPI was set up by the Nicholas family in 1997 with just one publication under its umbrella and nurtured to become a leading publishing force in the UAE with 17 proprietary titles, as well as regular and one-off client productions.
Branding and marketing have been integral to the company's development with each and every publication having a clear market and brand position, making them highly targeted, instantly recognisable and 100% relevant to both readership and advertising bases.
In 2007, NPI partnered with IIR Holdings, part of the Informa Group, to provide the company with a global backbone, able to reach every major market worldwide.
Informa Group
Informa plc is the leading international provider of specialist information and services for the academic and scientific, professional and commercial business communities. Informa has over 150 offices in more than 40 countries and employs 10,000 staff around the world.
Informa is the largest publicly-owned organiser of conferences and courses in the world with an output of over 10,000 events annually. Informa publishes over 2,500 subscription-based information services including academic journals, real-time news and structured databases of commercial intelligence. Informa's book business has more than 40,000 academic and business titles in print.
IIR Middle East
Institute for International Research (IIR) believes passionately in the power of knowledge and skills to act as a lasting catalyst to organisational achievement. Established in 1973, IIR is now the world's largest Human Capital company with a global network of 45 businesses and 116 operating units.
Every year, IIR works with hundreds of thousands of business executives providing them with knowledge and skills through training, conferences, seminars, e-learning, blended solutions, exhibitions, consulting and mentoring.
Established in 1993, IIR Middle East is the undisputed regional market leader in the conference and training sector.
When we started this range of publications in the late 90s, we were ahead of a fast-rising tourism curve. Meetings and incentives were the buzzwords throughout the Gulf as destinations focused on quality over quantity, seeking to develop a high-end tourism infrastructure that would make the region a playground as well as a meeting place for the world's leading businesses. The response was astonishing and the tourism tides turned towards leisure as occupancies scaled giddy heights. Biggest was best and volume ruled the hospitality roost.
But in 2009, destinations are once again looking towards the high-yield end of the tourism market to replace leisure travellers lost in an economic wilderness. And the meet range of titles are ready and waiting to assist.
Meeting venues have space and hotels have room. Matching planners seeking unique destinations and suppliers of some of the best infrastructure and services in the world, the meetings titles are distributed to leading intra-regional and international planners with an interest in the Middle East as a venue for their events. Our database of industry professionals exceeds 10,000 and is rising...
Our industry event participation sees us attending eight international exhibitions as official media partner and we are involved as members in four leading associations. meetme is also the Global Media Partner for Reed Travel Exhibitions' portfolio of international meeting industry events: GIBTM, CIBTM, EIBTM, AIBTM.
Now is the time to meet. meetme
