exhibitions: GIBTM reports: New education initiatives
New education initiatives
For the first time, the professional education programme, targeted at associations, corporates and agencies, is to be divided into three distinct themes over the three days of the show - Event Planning Day on March 29; Big Industry Research Day on March 30 and Industry Trends Day on March 31.
Event Planning Day will feature four sessions; the first by Graham Keene, CEO, World Events, on planning and implementing CSR policies; Ali Al Saloom, president, Embrace Arabia, will tackle the key cultural considerations when planning events in the Middle East; Adrian Bell, founder, Action Impact, will look at the future of the special events industry, and the day will conclude with a panel discussion.
The Big Industry Research Day will commence with the presentation of the GIBTM/meetme Middle East Trends Report. This will be followed by Sean Mahoney, president, SITE 2010, looking at the current climate for motivational events, who will share insights from the International Site Index and IRF Incentive Industry Trends Outlook. Session 3, presented by Didier Scaillet, chief development officer, MPI, will highlight key findings from FutureWatch 2010; while the final session will bring the presenters together on one platform to reflect on what the research findings mean to the future of the industry.
The Industry Trends Day on the last day of GIBTM will feature presentations on delivering content in meetings, inter-cultural training, technology and events trends.
“The professionals in the region are hungry for knowledge and education. We are continually looking to improve our education programme following feedback from exhibitors, hosted buyers and visitors. This year’s initiative has been developed in response to those comments and in conjunction with supporting associations and partners in the Gulf,” said Erica Keogan, association and education manager, GIBTM.
