Following the expansion of MCI Middle East & Ovation Arabia’s operations in Abu Dhabi, the global association management, communications and event agency, has won the bid to organise the emirate’s Asia Pacific Congress of Cardiology in 2015.
“This is the first time that the event will be held in this region and we expect it to welcome around 5,000 participants,” said Ajay Bhojwani, Deputy Managing Director, MCI Middle East.
Having submitted its tender in the summer of 2011, MCI believes its core strength in looking after healthcare events – which constitutes around 60 percent of its business – and specifically cardiology based congresses, helped pave the way for the successful bid.
“It is a full service contract which will take the show from start to finish,” said Bhojwani.
The news marks MCI’s role as a key player in the UAE. Headquartered in Dubai since 2006, MCI has had a presence in Abu Dhabi from 2008 but in the past three years its involvement in events in the emirate has grown by as much as 60 percent year-on-year and it shows no sign of slowing.
The Asia Pacific Society of Cardiology (APSC) Congress will be hosted by the Emirates Cardiac Society who, with the support of Abu Dhabi Tourism & Cultural Authority, presented a very strong offer at the 18th APSC Congress in Singapore and won the bid despite tough competition from a number of destinations.
APSC 2015 will be held in conjunction with World Congress of Echocardiography and Allied Techniques, which will attract an additional 1,500–2,000 delegates taking the total participants to approximately 5,000 and 8,800 square metres of exhibition space over the four-day meeting. These two joint congresses will host over half a dozen social functions, which will give the participants networking opportunities, as well as providing a flavour of the destination.
The organising committee will be present at the 19th APSC 2013 congress, scheduled to be held in Phuket, Thailand on February 21-24, 2013 to promote the 2015 congress, as well as showcase Abu Dhabi. Emirates Cardiac Society will also use its annual meeting from 2012 to 2014 to build momentum and promote the congress to further build and increase participation in 2015.