exhibitions: general exhibition news: Egypt partners ITB Berlin 2012
Egypt partners ITB Berlin 2012
Egypt has been named the partner destination for ITB Berlin 2012. As partner country, Egypt will be organising the opening ceremonies of ITB Berlin 2012 on 6 March 2012 at the International Congress Center (ICC) Berlin, and will also be presenting various cultural events and culinary delights during the fair.
“ITB Berlin provides the ideal platform for presenting Egypt to both German and international markets,” said managing director Tamer Marzouk. “Egypt is also becoming more firmly established as a MICE destination, another sector in which ITB Berlin provides the ideal setting to strengthen contacts with representatives of the international meetings and events industry.”
David Ruetz, senior manager, ITB Berlin, said, “Egypt is one of the world’s oldest travel destinations and nowadays it combines modernity and tradition. A culture that goes back thousands of years, exciting desert areas, the Nile and endless beaches make this country one of the world’s most attractive holiday destinations. Egypt’s tourism industry continues to develop and, among the destinations preferred by German travellers, it is one of the countries reporting the highest growth rates.”
