venue profiles: convention centres: Dubai World Trade Centre

Dubai World Trade Centre

Dubai World Trade Centre (DWTC) is the focal point for exhibition and meeting activity, with the Dubai International Convention and Exhibition Centre (DICEC) at its heart. The DWTC also manages Dubai Airport Expo Centre, adjacent to the international airport, which provides additional exhibition and meeting space.

Space

A total of 15 multi-functional halls and concourse areas covering 93,000 square metres of space as well as the newly-launched Trade Centre Arena.

Halls 1 to 8 surround the two main concourses and offer flexible exhibition space with high ceilings and over 31,000 square metres of floor space which can be divided into separate sub halls.

A purpose-built venue for large scale audiences, the 11,523-square-metre Sheikh Rashid Hall is a structural showcase designed as a flexible column-free space. Divisible by centrally operable soundproof walls, this 12.65 metre high, ultramodern venue can be customised for any event from plenary sessions and concerts to sporting events and theatrical productions.

Also configured as an auditorium it provides retractable tiered seats, 10 interpretation booths, two green rooms and three backstage offices. As a final option it can be sub-divided into six large meeting rooms, which in combination can accommodate over 6,500 people.

The 4,165-square-metre Sheikh Maktoum Hall is interlinked to Sheikh Rashid Hall and as a conference venue can be divided into four soundproof meeting rooms each seating up to 750 people with a cumulative total of 3,000 delegates.

Sheikh Maktoum Hall and Sheikh Rashid Halls can be combined into a single level meeting area or exhibition space spanning over 15,000 square metres, with the capacity to accommodate up to 12,000 people.

The 17,549-square-metre Za’abeel Hall can be subdivided into three separate sub halls and accommodate up to 12,000 people, making it a popular venue for exhibitions, weddings, corporate staff parties and concerts.

A new extension to the existing facility was opened in late 2009. The three Sheikh Saeed Halls, and Trade Centre Arena, add more than 25,000 square metres of event space. The halls are supported by the new Trade Centre Plaza that connects the soon-to-be-opened DWTC metro station with DICEC.

The 9,000-square-metre multi-purpose Trade Centre Arena has 14-metre-high ceilings and a moveable partition that can be shifted to accommodate a total area of 9,942 square metres. The Arena capacity is over 12,000 people and also features a dedicated external entrance with two foyers.

Successes

Leaders in Dubai, IMF Annual AGM 2003, IAA, GITEX, Cityscape Dubai, Big 5, Arabian Travel Market, Dubai International Jewellery Week, Gulfood, Dubai International Motor Show, Dubai International Horse Fair, Arab Health, The Bride Show, INDEX.

Coming up

Motexha April 6-8;
The Bride Show, April 7-10;
17th Arabian Travel Market, May 4-7;
GITEX Technology Week, October 17-21;
Index, November 8-11;
Big Five, November 21-24.

Hospitality options

DWTC’s extensive facilities include on-site accommodation at the Novotel World Trade Centre and Ibis World Trade Centre hotels, and serviced accommodation at the Dubai International Hotel Apartments.

On-site facilities include six restaurants and seven further venues located along the two main concourses.

A number of new dining venues are set to open in early 2011.

On-site catering is managed by a dedicated team of 125 chefs and covers every kind of banqueting requirement from five-course gala dinners for 6,000 people to a boardroom breakfast for six.

Technology

Moving lights, floor cans and follow spots with dimmer switches and colour changes form part of the extensive lighting, video and projection equipment inventory along with portable projection screens.

The Sheikh Rashid Hall features the Danish Simultaneous Interpretation System, comprising 10 soundproof translation booths. Additional booths at the venue are planned to allow for the interpretation of up to 15 languages.

A comprehensive assembly of industry-standard audio equipment is augmented with a state-of-the-art patch bay in the AV Control Room, a ceiling-installed TurboSound speaker system, stage speaker monitors and fold-back speakers.

A highly sophisticated PABX system supports all communications needs as well as DEL, point of sale, Internet access, leased lines and ISDN requirements.

Future

Dubai Exhibition City (DEC) will be the emirate’s newest exhibition facility and is currently under construction at the new Jebel Ali Airport City, 40 kilometres south-west of Dubai. DEC will be one of eight clustered zones and the complex will comprise a range of exhibition halls designed to accommodate the world’s largest exhibitions and offer unrivalled services to organisers, exhibitors and visitors.

Why DICEC?

• Size and diversity of meeting and exhibition space
• Convenient location in the heart of Dubai on Sheikh Zayed Road
• Excellent support facilities from transportation links and hotel accommodation to on-site catering and retail