The Dubai Convention Bureau (DCB) is looking to strengthen its position on the global stage in 2012, with key objectives including luring more business from China – a market that represented 24 percent of its business in 2011 after the DCB established offices in Shanghai and Beijing – as well as new regions of the world such as South America.
DCB director Jerad Bachar said the bureau continues to “search high and low” for new business in established source markets such as Europe and the US and also planned to strengthen its “meetings expertise” through its current 18 offices worldwide by appointing specialists in this arena.
“We are also overhauling our collateral to better align with the DTCM’s ‘Definitely Dubai’ campaign and will be producing a business-tourism video for Dubai,” Bachar revealed.
The DCB is planning 2012 sales missions in Montreal and Washington DC, as well as preparing to impress management at ICCA, who in the next few months will inspect Dubai’s infrastructure with a view to staging ICCA 2015 in the emirate.
Dubai recently staged the World Congress of Cardiology 2012 from April 18 to 21, that attracted 15,000 delegates and, in 2013, the emirate will host financial services industry event SIBOS (September 16 to 20).