events by sourceme: news: ADNEC just the ticket
ADNEC just the ticket
The Abu Dhabi National Exhibitions Company (ADNEC) launched its own box office in late March, to sell tickets for public events at the Abu Dhabi National Exhibition Centre through a state-of-the-art ticketing operation accessible to over 35,000 travel agents in Europe, North America and Australasia.
“The development and strategy of ADNEC’s ticketing operation refines ADNEC’s value proposition in the live events sector and is aimed at supporting Abu Dhabi’s long-term events and tourism objectives,” said Simon Horgan, ADNEC Group CEO.
“ADNEC has already had the opportunity to shape the emirate’s expanding events sector, drawing visitors to the UAE capital from around the world to its exhibitions and conferences. Going forward, the objective is to create a compelling and varied year round programme of entertainment events that will attract audiences of all ages and cultural backgrounds, both from within and from outside the GCC region,” Horgan added.
The ADNEC ticketing operation is capable of selling up to 100,000 tickets per hour. Travel agents from around the world will be able to package tickets for events in Abu Dhabi at the point of sale, providing another bonus to Abu Dhabi’s tourism industry.
In April, ADNEC played host to its first live event with Tom Jones wowing the crowds on April 16. Harry Connick Jr follows on May 16.
Construction work is well underway on a ticket retail outlet at ADNEC. Also, a website for online ticketing will be launched shortly.
