An innovative new system for licensing events in the capital is showing impressive growth.
Launched by Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi) just a few months ago, the Abu Dhabi Events Licensing System (ELS) has experienced growth of 19.5 percent in total applications between Q1 and Q2.
Operated by TCA Abu Dhabi on behalf of Abu Dhabi Government, the ELS is a mandatory register of all business, leisure and public events in Abu Dhabi.
The one-stop platform governs all venues and bodies responsible for staging, organising and managing events. About 9,002 applications that covered all types of events were submitted in the first half of 2017.
Making it even easier to host events in the emirate, the system has had a direct effect on the growth of Abu Dhabi’s events sector, by boosting the speed of registry and licensing mechanisms for MICE (Meetings, Incentives, Conferences and Exhibitions) and leisure events.
Commenting on the promising results, Sultan Al Dhaheri, Acting Executive Director of Tourism Sector, TCA Abu Dhabi said: “The successful implementation of the Events Licensing System has played a major role in stimulating an increase in licensing applications by simplifying event organisers’ processes, procedures and approvals, which in turn is driving visitor growth across leisure and business sectors for the emirate.
“We have witnessed a particularly significant boost for the business sector, which authenticates our International Congress Convention Association’s city ranking as one of the top 100 business global meetings destinations.”
The ELS system incorporates a database for event types, categories, speakers and activities.
Al Dhaheri added: “The licensing system is firmly aligned with TCA Abu Dhabi’s initiatives to support and maintain the steady growth in the value of our tourism economy, strengthening Abu Dhabi’s position as a sustainable international tourism destination.”