The UAE capital welcomed 1.6 million guest arrivals in the first four months of the year alone, representing 7% growth compared to the same period in 2016, according to figures by the Abu Dhabi Tourism & Culture Authority (TCA Abu Dhabi).
As a single month, April continued to build on the strong performance of the opening quarter of the year, posting a year-on-year increase of 15% in hotel guest arrivals. Each of the six international tier-one markets of China, India, UK, USA, Germany and Saudi Arabia showed growth. Domestic hotel guest numbers also increased in April, numbering 130,000, with each of the emirate’s three districts – Abu Dhabi, Al Ain and Al Dhafra regions – experiencing an upturn in arrivals.
HE Saif Saeed Ghobash, Director General, TCA Abu Dhabi, said: “Efforts to stimulate interest in our destination continue unabated and we are encouraged by our latest hotel guest arrival results which continue to show strong progress. As we expand our year-round programme of events and develop new cultural and family attractions, we expect even greater traction in enticing more people to explore the emirate”.
TCA Abu Dhabi-led delegations, working alongside the Authority’s 11 overseas offices, have helped reinforce the ‘Your Extraordinary Story’ destination campaign with a series of recent regional and international roadshows, including visits to Saudi Arabia, China, Germany and South Africa.
Further delegations of Abu Dhabi’s tourism proposition, including hotels, travel agents, destination management companies and attractions, will visit the US, India and Europe as the year progresses.